Empowering partners: Eaton’s revamped PowerAdvantage Partner Program
May 1, 2024
By Donna St-Denis, Eaton Channel Marketing Director
At Eaton, we believe in the power of collaboration. For 15 years, our award-winning PowerAdvantage Partner Program has been the driving force behind our commitment to empower solution providers, enhance collaboration, and deliver exceptional value. As we celebrate this milestone, we are thrilled to unveil the revamped PowerAdvantage Partner Program—a program designed to elevate our partners’ experience, simplify engagement, and pave the way for future growth.
The PowerAdvantage Partner Program continues to focus on empowering our partners to resell Eaton’s best-in-class solutions.
What’s new?
Starting May 1, the PowerAdvantage Partner Program will offer three levels of partnership: Registered, Certified, and Premier. Each tier provides unique and varying benefits, with Premier being the highest level. Our partners will have the opportunity and support to level up into different partnership levels based on specific criteria, including sales thresholds, trainings, and business plan submissions.
What are the benefits?
The PowerAdvantage Partner Program continues to focus on empowering our partners to resell Eaton’s best-in-class solutions. For that reason, most of our existing benefits of becoming a PowerAdvantage partner remain unchanged across all three levels. These include training programs, dedicated technical support, exclusive sales and marketing resources, co-marketing opportunities, and deal registration discounts. Our higher levels (Certified and Premier) feature more lucrative deal reg discounts, access to our rewards program and marketing developments funds (MDF), and other unique benefits.
The virtualization landscape has seen seismic shifts recently. At Eaton, we see these challenges as opportunities to stand by our partners. Eaton’s technical expertise allows us to integrate power products seamlessly with various virtualization platforms, including Nutanix, Microsoft Hyper-V and Scale Computing. And as part of the revamped partner program, we are additionally introducing an even higher level of our Powered by Eaton discount exclusively for channel partner deals tied to our valued alliance partners.
What’s next?
As we look ahead, Eaton remains committed to collaboration, simplicity, and partner success. The PowerAdvantage Partner Program isn’t just about rebates and benefits—it’s about empowering our partners to thrive in a rapidly evolving landscape. Together, we’ll continue to light the path forward.
For partners seeking more information on the revamped program, please log in to the PowerAdvantage portal for materials with details and insights into these changes.