Think outside the box – and bolster your sales with rack enclosures
Jan 12, 2023
Most of us are familiar with the old adage, “it’s what’s on the inside that counts the most.” Although true in many cases, this proverb falls flat when it comes to the rack enclosures tasked with housing critical IT equipment. While customer conversations around data center infrastructure solutions tend to focus on critical internal elements such as uninterruptible power systems (UPSs) and power distribution units (PDUs), we simply cannot overlook what’s on the outside. In fact, the metal enclosures that host the assemblage of IT products into a reliable, workable solution deserve much more attention.
Eaton's NEMA-rated enclosures are designed to withstand harsh environments, providing protection against dust and heat.
Judge these books by their covers
That’s because today’s enclosures have the ability to do significantly more than simply serve as a shell for IT equipment. Rather, many modern rack enclosures can be viewed as small ‘data centers in a box’ – equipped with sophisticated features that enhance security, improve air flow, speed deployment and deliver other important advantages.
With our Tripp Lite series, Eaton is able to offer a full line of enclosure products designed to meet the diverse needs of customers. It’s a distinction that has earned us the No. 1 position in the IT channel for enclosures, according to IDC. And because the rack market is growing fast, channel partners have yet another opportunity to increase revenue. However, with many customers viewing enclosures as a commodity with no differentiation – and thus basing their rack decision purely on cost – it’s important to communicate why what’s on the outside can be a game-changer.
Conserving space, enhancing security
For example, Eaton offers a broad range of wall-mounted solutions that are ideal for distributed IT deployments where space-saving form factors are paramount. In addition, our enclosures afford the ability for customers to mount IT equipment vertically, conserving valuable floor space when only 5U-6U of equipment is needed.
Furthermore, customers can avoid common safety hazards associated with keys by using remote access control systems such as our IP-based Tan-Lock. The versatile, modular access control system offers seven different authentication technologies to meet a wide variety of requirements in securing rack enclosures.
The coolest racks around
Eaton also understands the vital requirement of facilitating airflow around IT equipment. That’s why our just-released line of rugged, NEMA-rated enclosures is not only designed to withstand harsh environments – providing protection against dust and heat – but features our new top-of-rack cooling system. An ideal solution for the edge computing market, the rack series protects all the devices it houses at a fraction of the cost. In fact, all of our Tripp Lite series rack solutions are available at a very competitive price point.
Quick install, right “out of the box”
Finally, our easy-to-install racks speed up the deployment process for customers, eliminating the often time-consuming (and thus costly) process of assembling and populating an enclosure.
For channel partners, Eaton’s vast catalog of enclosures, easy selection guides, and wide array of connectivity and peripheral solutions represent the ideal complement to the sale of core UPS and rack PDU product lines. Not only do these solutions provide you the ability to always meet customer needs, but also to maximize sales and leverage lucrative partner program benefits – simply by thinking outside the box!
For additional information
Eaton offers top-quality enclosures to meet a wide variety of customer requirements and delivery needs. Our full line of residential, commercial, industrial and classified enclosure solutions are ideal for oil and gas, mining, water and waste water, OEM panel shop applications and more.